content creation – how to measure it

March 9th, 2010  |  Published in Ankündigungen

Note: Yes, that title sounds really boring, a bit academic, but I’m getting warmed up to writing my bachelor’s report, so what do you expect?

When creating content for digital distribution, a plethora of tools are available to the writer(s) and producer(s). In this section, we will find an overview of the primary criteria for evaluating them.

For a simpler navigation, the three main dimensions can be arranged as a triangle:

Each criterion can be viewed as a continuum between two extreme points. While some cases allow for a black- and white answer, most other measures have an important middle ground. It is important to note that all factors have only a qualitative dimension and are thus hard to quantify.

Furthermore, each factor can be seen as a subset of the continuum between the general notions of control and chaos.

people individual observed transactional synchronous
? ? ? ?
group self-paced poetic asynchronous
technology process centralized integrated
? ? ?
artifact distributed loosely coupled
content consume perfect private
? ? ?
collaborate good enough public
To understand these dimensions further, let us explore them one by one:
  • individual – group: how many people? (Blog, Google Docs, Wikipedia, World of Warcraft)
  • observed – self-paced: how much oversight is necessary, wanted? (hand-holding, individual coaching or self-directed, reflecting work with own methods)
  • transactional – poetic: tho what extend is the task creative? (straight to the point email with less than 5 sentences or complex, nuanced and well-crafted editorial work)
  • (a)synchronous: are people working on it at the same time, and over what time frame? (just-in-time meeting or letter writing)

in short: social, autonomous, creative, timely


  • process – artifact: is the tool geared towards a specific way of working (sketch, review, comment, publish) or does it put the final product center stage? (ECM(S), BPMWordPress - DIGG)
  • centralized – distributed: is the tool usable in various (physical) situations? (heavy copy machine in office corner or online-CRM with mobile access on laptop/mobile phone)
  • integrated – loosely coupled: how well can this piece be integrated with others? how high is the switching cost, friction for the end user when performing a range of tasks? (one system to rule them all, having all solutions in one place or niche- and task-specific situational applications)

in short: bendable, movable, pluggable


in short: interactivity, polish, delivery

This section was meant as a broad overview of the metrics, soon a more detailed discussion of specific examples across all factors will follow.

Until then, please provide your comments on the applicability of these measures and share your examples of a product, service or person that was too chaotic, strict, formal, complex or boring for you to continue using.

aus und vorbei (fürs erste)

November 25th, 2008  |  Published in Ankündigungen

So, nachdem sich hier echt ewig nix getan hat, habe ich mich gegen das Weiterführen dieses “Blogs” entschieden. d.h. ab sofort gibt es noch die Statische Präsenz (die immer aktuell aussieht ;-) )

Sollte mir eines Tages aus noch zu findenden Gründen die Zeit für das regelmäßige Bloggen zurückkommen, wirst Du es sicher erfahren.

Bis dahin frohes Schaffen auf digitalen und analogen Wegen.


October 7th, 2007  |  Published in Ankündigungen

Lange Zeit hat es gedauert, nun ist es endlich soweit: meine beiden neuen Webseiten sind offiziell online!

Während ich auf über meine Arbeit und vielleicht auch ein bisschen Privates berichte, möchte ich mich auf anderen wichtigen Themen widmen.

Der Untertitel “Tips und Tricks für ein einfaches und effektives Leben” fasst es schon gut zusammen: in regelmäßigem Rahmen möchte ich mich hier verschiedenen Themen des Lebens und Alltags widmen. Natürlich geht es dabei um das Internet, und die vielen großartigen Möglichkeiten, die es uns bietet. Aber auch Bücher werden ihren Platz finden, interessante Personen werden vorgestellt, innovative Ideen präsentiert.

Warum das ganze? Ich lerne für mein Leben gern, aber möchte auch einen Teil davon weiter bzw. zurückgeben. Und hier ist die Plattform.

Also auf gehts.