visual triage of David Armano’s visual thinking archive

March 12th, 2010  |  Published in Picture This

Ok, I already had a print-out set of 60 of the gorgeous images from David’s set here, so this was the next step in my trial of visual triage.

These got printed out in a bigger size, because they are generally a bit more complex than the proven models. Again, black and white, so a lot of the richness in this step got lost.

But then again, that helps to not be distracted by minor details.

So there are the usual suspects: one-dimensionals like Conventional + Unconventional Marketing, Life Streams or Experience Distribution, centres and cycles like Influence Ripples, Digital Mindsets or the Marketing Spiral.

And finally, something new: One of the recurring themes in David’s pictures is the amount of comparisons going on. They come in 3 flavors: 1 on 1 like tipping the media scales, threesomes like post-consumer era and spectrums like the one below.

the OMG-WFT spectrum (by David Armano)

the OMG-WFT spectrum (by David Armano)

But wait, there’s one more interesting approach: “the house”

building blocks: social experience (by David Armano)

building blocks: social experience (by David Armano)

I was somewhat reminded of the way ARIS is sometimes displayed. But instead of the roof, this one takes the foundation for content.

If you want another house, try this one (warning, visual complexity [not of this type]). I’m a bit surprised not to find the “house” on the periodic table of visualization methods, though.

So here’s the big question: Why are his pictures so much more appealing? Is it his background as a design thinker, the use of better tools or the fact that he is actively engaged in talking about these experiences and not just crunching theory?

If we think about David as a teacher (let’s call him “Professor of Social Media Strategy at the School of Hard Knocks”) and not the consultant role he usually has, what can we learn?

His classroom: the internet (through blogs, twitter, etc.) , his peer group (media strategists), old school media (Harvard Business Review) and most importantly (from a monetary perspective, at least): conferences, the employer and its paying clients.

Result: flexible size of audience, independence of physical location and multiple streams of revenue. And best of all: most of the stuff is free, and an active crowd is constantly providing feedback to his work so everybody benefits. Everybody teaches everybody.

And the only thing the teacher get’s payed for is when there is one of the 8 generatives better than free at play.

Ok, I got a bit carried away, but up next will be main selection of the important models concerning my Bachelor’s report.

Stay tuned or hit the comments to provide your perspective on next-generation learning and the art of visual storytelling.

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